If you have a business – any business – social media offers exceptional digital marketing opportunities for you to grow. That’s where your audiences are. That’s where they are getting their news, finding friends, and engaging in communities.
Your prospective customers and clients are all there. Unlike traditional methods, you can reach them with precision and cost-efficiency. To make it easy for you, here are five ways to grow your business through social media with a step-by-step digital marketing plan.
5 ways to grow your business with social media
1. Know your objective
Are you launching a brand? Are you there for B2B leads? Do you want more readers for your online content? Who is your core audience? Once you know your primary objective, you can create a plan that will best serve your goals.
2. Choose a platform
B2B? Focus on LinkedIn. Anything that has a visual appeal? Concentrate on Instagram first. If it’s confusing, check your competitor’s social media channels. That will tell you where to focus and whom to target.
3. Create your page
Your page or channel should have all the relevant information that’s consistent with other platforms and online directories. Include emails, websites, and other contact details.
Integrate your presence by mentioning your Facebook Page on your website, and vice versa, for example.
4. Deliver compelling content
Create content that adds value to your followers. What you post should be interesting, easy to understand, and in accordance with your brand character. Don’t post articles that are too long. Make it more visual by treating it as a storefront that millions can see.
5. Engage with your audience
You should check what your followers have to say and respond with respect. If someone has a favorable opinion, thank them. If someone criticizes you, thank them for the feedback and suggest how you can make it better.
Facebook alone has over 1.8 billion active users. Instagram has over 140 million users in the US. Snapchat sees over 235 million active users every day. With a bit of planning and consistent execution, you will find your customers and clients with ease from that massive pool.