Not all websites are created equal. Some are better at getting users, increasing conversion, and ranking higher in search results. It pays to know what works and what doesn’t.
Whether you are building a website from scratch or if your website isn’t doing what you expect it to do, here are five tips for making your website work for you.
5 tips to build a great website
1. Get a memorable domain name
It can be the name of your business or brand but it should be short and easy to remember. The domain extension to go for is .com. If you are a tech startup .io is also increasing in popularity.
2. Describe your business
Your landing page should convey what your business is, where you are located, and why someone should choose you. It should incorporate the keywords for your industry and locality but it shouldn’t be too long. You can describe it in detail in your About Us section.
3. Choose the right Content Management System
A Content Management System (CMS) helps you manage the content on your website. Some of the most popular programs are WordPress, Wix, and Squarespace, to name a few. Choose one that will serve your interests. If you are a blogger, WordPress or Wix should be enough. If you are into e-commerce, Shopify should be an obvious option.
4. Create an interesting and fast interface
Your website should load fast and should be visually interesting. Do not load it with unnecessary graphics, long, jumbled articles, or complex code. Think from the point of view of a user and design for ease of use.
5. Make SEO a priority
Optimize your website for higher rankings. Structure your content with the relevant keywords. Create it as answers to search queries. If your domain name can be short with an SEO-friendly keyword, that too will help your ranking.
A good website can make or break a business. But the good news is that you don’t have to be a web designer to know the basics. With these tips, hopefully, you can build a website that will work for your business.
If you have a business – any business – social media offers exceptional digital marketing opportunities for you to grow. That’s where your audiences are. That’s where they are getting their news, finding friends, and engaging in communities.
Your prospective customers and clients are all there. Unlike traditional methods, you can reach them with precision and cost-efficiency. To make it easy for you, here are five ways to grow your business through social media with a step-by-step digital marketing plan.
5 ways to grow your business with social media
1. Know your objective
Are you launching a brand? Are you there for B2B leads? Do you want more readers for your online content? Who is your core audience? Once you know your primary objective, you can create a plan that will best serve your goals.
2. Choose a platform
B2B? Focus on LinkedIn. Anything that has a visual appeal? Concentrate on Instagram first. If it’s confusing, check your competitor’s social media channels. That will tell you where to focus and whom to target.
3. Create your page
Your page or channel should have all the relevant information that’s consistent with other platforms and online directories. Include emails, websites, and other contact details.
Integrate your presence by mentioning your Facebook Page on your website, and vice versa, for example.
4. Deliver compelling content
Create content that adds value to your followers. What you post should be interesting, easy to understand, and in accordance with your brand character. Don’t post articles that are too long. Make it more visual by treating it as a storefront that millions can see.
5. Engage with your audience
You should check what your followers have to say and respond with respect. If someone has a favorable opinion, thank them. If someone criticizes you, thank them for the feedback and suggest how you can make it better.
Facebook alone has over 1.8 billion active users. Instagram has over 140 million users in the US. Snapchat sees over 235 million active users every day. With a bit of planning and consistent execution, you will find your customers and clients with ease from that massive pool.
For those in the financial services world who ignore the rise of fintech, the head of a financial giant has a message. Recently, Jamie Dimon, the CEO of JPMorgan Chase had this to tell his management about the fintech industry: Be scared.
The fintech businesses aren’t on the horizon. They are here, upending traditional norms of finance. PayPal, Stripe, Amazon, Square, Google, Apple, Alipay, and WeChat Pay are reinventing all aspects of finance, from banking to insurance to stocks to payment.
What is fintech?
At the heart of it, fintech is the coming together of finance and big tech. It automates several financial processes using Artificial Intelligence, data science, and machine learning algorithms. This enables consumers to transact faster, when and from wherever they like it.
Fintech companies use digital technologies to offer their products and services without relying on brick and mortar branches. A smartphone can become a bank, cashier, lender, broker, or insurer. In other words, fintech is on-demand finance driven by technology.
The advantages of fintech
With mobile banking, a consumer doesn’t have to visit a bank branch. With online trading, an investor doesn’t have to rely on others to trade for him. With digital lenders, a consumer’s credit score can be analyzed and loan dispersed in a matter of minutes.
That’s the reason the future belongs to fintech. It has put the user in control and given them unprecedented freedom. They don’t have to approach a financial firm for a service. The firms are at their beck and call.
Without the need for traditional physical infrastructure, fintech companies can save a lot on needless investments. They can then transfer those cost-efficiencies as savings to their customers. The technology also allows them to scale at exponential speed.
Finance was a seller’s market for centuries. Fintech is making it a buyer’s market. The ones who survive will be the ones who adapt.