Not all websites are created equal. Some are better at getting users, increasing conversion, and ranking higher in search results. It pays to know what works and what doesn’t.
Whether you are building a website from scratch or if your website isn’t doing what you expect it to do, here are five tips for making your website work for you.
5 tips to build a great website
1. Get a memorable domain name
It can be the name of your business or brand but it should be short and easy to remember. The domain extension to go for is .com. If you are a tech startup .io is also increasing in popularity.
2. Describe your business
Your landing page should convey what your business is, where you are located, and why someone should choose you. It should incorporate the keywords for your industry and locality but it shouldn’t be too long. You can describe it in detail in your About Us section.
3. Choose the right Content Management System
A Content Management System (CMS) helps you manage the content on your website. Some of the most popular programs are WordPress, Wix, and Squarespace, to name a few. Choose one that will serve your interests. If you are a blogger, WordPress or Wix should be enough. If you are into e-commerce, Shopify should be an obvious option.
4. Create an interesting and fast interface
Your website should load fast and should be visually interesting. Do not load it with unnecessary graphics, long, jumbled articles, or complex code. Think from the point of view of a user and design for ease of use.
5. Make SEO a priority
Optimize your website for higher rankings. Structure your content with the relevant keywords. Create it as answers to search queries. If your domain name can be short with an SEO-friendly keyword, that too will help your ranking.
A good website can make or break a business. But the good news is that you don’t have to be a web designer to know the basics. With these tips, hopefully, you can build a website that will work for your business.